It is that time of the year when the entire design community across the globe awaits the exciting moment when the Pantone Color of the Year is announced as it stays influential in the cosmos of creativity and brand marketing for the entire upcoming year. Its significance is undeniable and it drives consumerism in a very big way. It is a sort of global emotion that touches all the design devotees and enthusiasts in some or the other way.
The time has arrived to retire the Color of the Year for 2019 and embrace the color that takes the centre stage in 2020. After much contemplative deliberation and intensive trend analysis, Pantone has finally declared Pantone-19-4052 CLASSIC BLUE as their Color of the Year 2020.
Classic Blue hue is dignified in its simplicity, relaxed, serene and tranquil in character, it stands for both precision and resilience. This is the color that is convenient to relate to and it won’t be long before it becomes extensively cherished.
According to Leatrice Eiseman ( ED, Pantone), “ We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
The decision is never as straightforward as it seems. There is a comprehensive research done on color influences around the world, across numerous industries in the field of design, art and lifestyles before deciding which color is influential enough to rule everywhere for the entire upcoming year . The importance of color trends evoked decades ago but Pantone has changed the otherwise mundane color standard game significantly by launching the most trendy color, year after year. And now, it is influential not just in the fashion industry, but also in fields of interior design, cosmetics, food and social media too.