The trend Sobriety by Heimtexil Trends 2011/2012, is designed keeping in mind the elemental requirement of products that have seen the test of time and still occupy our interest while we look at them or use them.
It is important to assess the consistent and dependable worth of a product that stays even when seasonal trends come and fade away. We tend to maintain a particular kind of quality and service demand even at times when it gets exorbitant because we believe in decent and principled opinion of ourselves. Over the years our attitude to buy or spend has definitely seen a remarkable change but our standards have remained the same to quite some extent.
The new end-user graph exemplifies Quality, Longevity, Sustainability and Significance. Hence this gives us, the designers, a scope of researching the gone by expertise and time-honored and established traditional craftsmanship. It is time to bring them all to life again. Today’s consumer is intelligent and keeps a desire to know every detail about the product being bought, how it is made, where it comes from, etc.
This trend has four themes to work on. The overall appeal that these trend themes generate is that of calmness, serenity, tactility, elegance and craft.
The theme SERENITY is designed for those expressive people who desire to reconsider their lifestyle and are in hunt of products to build emotional attachment with, products that connect well with their composed personality.
The theme NEW SCHOOL unravels and reinterprets the designs of 1950s which catch a consumer’s eye for being classic in nature. Such classic designs are for keeps and their charm never fades, they always remain in fashion in some or the other way and need not get altered with every upcoming season.
The theme CLASSIC MODERNITY indicates a style that stands for honesty, quality and consistency. Products that carry this style are known to be nostalgic and genuine.
The theme MINIMAL LUXURY represents a captivating and everlasting look of products. Minimalism is something people look for today and with this theme they get a chance to include those products in their lifestyle that fulfill the need of chaste, clean and simplistic designs.
Below is a picture to illustrate the trend Sobriety – a return to the essential and traditional.
SOBRIETY - Heimtextil Trend 2011/2012 (Reconnect)
To conclude, if you are looking for designs that seem to be calm, serene, elegant and with some traditional orientation with craftsmanship, Sobriety is the trend for you.