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Heimtextil Trends 2021-2022: Nothing New Everything New

It’s that time of the year when we are all set to explore and learn what the trend researchers and experts at Heimtextil unravel as the most promising trends for the upcoming year. I am very pleased to say that this time the forecast that they have come up with is not only inspiring but also my all time favorite subject of substance. I am sure the textile community will be equally delighted to explore and discover tomorrow’s design trends today. 

Below are the themes that will be detailed out more elaborately during the event. For now, catch a glimpse.

Forecast Courtesy: Heimtextil

According to Heimtextil, for many years, the lifestyle industry has asked “what is new this season?” Newness and cultural erosion are core drivers of lifestyle products, and the foundation of this began in the 20th century when shopping shifted from necessity-driven to pleasure-driven, and consumer products were no longer made to last a lifetime. Now is the time for a new perception of new itself, as both consumers and the industry are beginning to change existing systems and ways of working in different ways. Welcome to “Nothing New, Everything New”. 

The first two decades of this millennium brought several challenges for industry and trade – above all, the current coronavirus pandemic. But crises are also drivers of innovations. In the textile industry, digitalization and sustainability are currently omnipresent innovation topics. The coronavirus pandemic ensures that both topics are becoming even more important in the home textile industry. Heimtextil Trends 21/22 provide an overview of the status quo of those developments.

REPURPOSE: Repurpose is not a passing trend. Rather, it is a way of changing the product development narrative within the textiles industry, shifting from creating original textiles to curating existing textiles to form new visual expressions. Unlike the traditional design process which starts with an idea, Repurpose starts with considering what can be made from existing fabrics. From creation to curation, it gives existing textiles a new purpose and cherishes what’s already made.

REWILD: Rewilding is the act of returning nature back to its original wild state, yet the trend Rewild goes beyond returning to nature. It is not about making nature authentic, but rather understanding nature’s genuine wisdom. In the urban and post modern world, generations have largely lost connection to the surrounding ecology. This has significant influence on how individuals use and understand the ecosystem they live in. From authentic to genuine, Rewild means discovering nature’s resources and applying these in a modern context, delivering on sustainable or even regenerative solutions. The visual and textile expressions of the Rewild trend focus on direction like nature’s lab, Indigenous, wild and basic living.

REINFORCE: Resilient expression and Brutalist architecture are key elements in the Reinforce trend. To reinforce is to make something stronger. Longevity is a key influence on colors, materials and design. Reinforce has a simple and bold Scandinavian mood with a resilient, honest and minimalist look. From short-lived to longevity, Reinforce is about visuals and compositional longevity within textiles and materials. It draws inspiration from how Scandinavian design merges design durability with pared back functionality. This approach, proven over time, adds heavy and enduring materials to create visual resilience.

REVIVE: Reflecting youthful activism without our present perspective, attitude and behavior toward our world of “stuff”, Revive is an exploration of creativity. With a focus on achieving greater emotional satisfaction through the process of creating rather than on the result, no rules apply to the mending, processing, learning and experimenting in Revive. From result to process, Revive is to feel, sense and reconnect with human skills. It revives and honors the intangible state of flow that occurs while creating as opposed to focusing on the final object. Once a household practice, the act of repairing is now seen as creative method. The Revive trend subsequently focusses on process, modern mending and experimentation.

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