Thinking of Intimate wear or beach wear fabrics, Interfiliere is the first name that comes to my mind. Today, it happens to be the leading international sourcing platform for lingerie and swimwear. Here is their trend forecast for AW 2014/2015.
HAPPY IS CHIC!
From small delicacies, graceful details, delightful surprises to….all things pretty. In a word…beauty. This is perhaps the major aspiration of our times. It is much more than just a craving to be a part of the daily ‘scene’, rather a desire for pleasure, for those extra attentions that ‘make a difference’ and which enrich our lives. For instance, there is a fantastic success of the new Victoria’s Secret flagship store in London, a major shopping experience in a precious and enchanting setting. Then there is a growing craze for refined table linen to embellish our homes. And in a completely different direction there is the phenomenon of the erotic bestseller “Fifty Shades of Grey”! For lingerie this is a chance to profit from the desire for excitement. After all, lingerie is the very incarnation of paying attention to yourself… the most accessible of routes to pleasure. In short, this is the moment for Bodyfashion professionals to profit from….Beauty.
Below are the four key themes.