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Power of Green: Pantone’s Webinar on Color of the Year 2013- EMERALD

The BUZZ has begun. Buzz around Emerald… Pantone’s Color of the Year 2013, everyone wants to know why and how Emerald came to be pronounced as the most fashionable color for the coming year. I buzz…why not?

The most desired and sought after color happens to be Pantone’s color of the year, each year. So does that make Emerald the most happening color in demand? Well, certainly!

Looking at the manifestations of what we get to see in the world we live in, socially, emotionally, visually…Green is definitely what anyone would consider the best choice, keeping in mind the justified anxious concerns of global warming and Earth conservation.

Image Courtesy: “Power of Green” Webinar by Pantone

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Why just design, I think from fashion to beauty, from home to food, every industry is trying to make a clear choice and inculcating all sorts of green practices. Every industry wishes to capitalize on great psychological traits of this trendy color and incorporate it in their latest product line. So let us all take it a step further, get hold of our responsibility and make some delightful lifestyle choices.

Thinking of the green revolution, Pantone wanted to have a suitable green to serve as their most stylish and trendy color for 2013, and looking around and observing great brands, a team of global color experts could see it everywhere. From interiors to runways, from cosmetics to visual merchandise, Emerald started pulling the team’s attention many seasons ago. From food menus to designer stuff, from high-end jewellery to influential make-up brands, Emerald appeared everywhere….even green hair made its way in the fashion and style arena, a kind of short lived fashion of the 1960’s, a hip-hop style, that took pride in its extreme looks. Emerald is also making its presence felt  in the kitchen, housewares and table stories…so on and so forth.

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Chevy has offered up its new Emerald Camero as a 2013 alternative to the Jaguar’s ticket price that requires a whole different category of green.


From historic annals to Renaissance paintings, from the most exciting influences of the 20th century, Pantone derived its inspiration for the color Emerald from a lot of things. From the Cubist works of art in the 20’s, to the 30’s release of innovative Technicolor film version of The Wizard of Oz; from Edward Hopper’s paintings of the 40’s, to the first flourishing style of Indian influence in the 60’s; from the 80’s when Ralph Lauren pitched his hat into the designing orbit to restore and revive Emerald as the most sought-after trend….to the 90’s color influence where Emerald green transformed into citrusy greens…Emerald held tight its influence everywhere. It was in the 2000’s that darker and deeper greens came into much extensive use. It was an Emerald green that Steve Jobs chose as the green member of his jewel tone showcase of apple G3 computers.

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And today when we are entering 2013, Emerald again happens to catch everyone’s imagination….so let us all live in the moment and celebrate the color by thinking green today…Think Green- Think Emerald!

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