Lenzing Trends- Autumn/Winter 2013/2014
Lenzing, a company popular as the only producer world-wide of all three man-made cellulose fiber generations, from Viscose to Lyocell to Modal, releases its trend forecast every year to help the design industry develop an insight about the future design and color forecasting.
Recently, the company came up with the Autumn/Winter forecast for the year 2013/2014. Here it is.
To make with your hands; craft, handmade, artisan and all derivatives … along with creativity going from designer-artisan to digital-craft; the user sensing the affection the maker put in making an object.
Does mass customizing develop different identities by proposing 613 types of socks, wanting to match everybody … when is more too much?
To create smart engineered designs; incredibly inventive thinking out- of-the-box is unfolded to find ways out of the huge challenges of the present … and of the future.
To be responsible as producer and supplier is an unavoidable claim from the user. The consumer demands that pleasure links to responsibility, that grandeur and beauty is not the opposite to liability.
Everybody takes on ones shoulders to make the sensible choice innumerable times in everyday-life …
the consumer-driven community is pace-setting.
This is how all this is conceived, on the fashion scene, through the themes: ELITIST, MAJESTIC, SYNTHETIC, EDIBLE and STORM.