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Utility – Heimtextil Trend 2011/2012 (Reconnect)

Hey Everyone,

There are numerous factors that a consumer thinks of before spending to buy a product.

How do you assess the worth of a product before buying it?

Most designers look for products that not only look good but also serve the functionality. With a tight spot in finances across the globe, natural devastations, a surfeit of all kind of products and information, an intelligent consumer thinks before spending and this certainly reflects on their existing lifestyle.

A lot of people make their shopping decisions considering what is important and functional. The trend Utility by Heimtextil Trends 2011/2012 is for those who believe in simplicity, convenience and functionality.

Products promoted insistently in classy brochures and packages are being replaced by unprocessed and essential. This trend is designed to develop products for daily use, hence they need to connect well with the lifestyle of the consumers and must have a long life span. The pure, unpretentious and unadorned make the headlines.

The trend features four themes to work on for developing products.

MAKESHIFT is the theme that explains how designers, stylists and decorators admire the concept of simplicity and minimalism by embracing the so called “No Waste, No Demand” attitude.

INDUSTRIAL ACCENTS is the theme that underlines the use of simple and unfussy textile techniques to suggest a feeling and expression of heartening comfort.

The theme WORKWEAR features products with established values. Genuine and classic objects bring in nostalgia, a traditional feeling by employing handcrafted products.

The theme UTILITY LUX gives designers an opportunity to base their inspiration on regular industrial and commercial standards for a developed and refined look.

Below are some pictures to depict that the consumer society has changed and Utility is the trend that features this change.

UTILITY - Heimtextil Trends 2011/2012 (Reconnect)

To conclude, if you are sick of design for design’s sake, UTILITY is the trend to bring a change in your lifestyle.


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